Issue 1: Lack of Problem Awareness

New customers may not realize that they have a problem your product or service can solve. Make them aware by creating content that caters to various stages of the buying journey.

These pieces of content should address the most common issues faced by your customers before they even think about purchasing. If they aren't searching for solutions, they're unlikely to be looking for your offerings. Increase traffic to your website and educate your audience with fresh content and then, use analytics software like DashHound, to analyze your hits, clicks, and sales.

Issue 2: Unengaging Content

A quick way to lose a potential customer is by presenting them with drab content. If your content doesn't engage or resonate, they are likely to return to the search results swiftly. 

Tailor your content using consumer data to speak directly to your audience's needs and interests. Use engaging headings, interactive elements (a like button goes a long way), and compelling stories and testimonies that reflect the experiences and challenges of your target audience. Encourage visitors to read further and connect with the content on a personal level and then, with you.

Issue 3: Building Customer Trust

A lack of face-to-face interaction can lead to a trust gap between seller and buyer. Your customers want to feel confident in you and know that the products and services they're purchasing online are as advertised. They especially want to know that their personal information will be handled with care.

Use your analytics software, maybe some A/B testing and segmentation, to identify which product descriptions or content pieces resonate with your audience most. Ensure that all details are accurate and presented clearly, reassuring your customers that they can trust your products and your word. Importantly, we suggest including SSL certification and secure payment gateways, and to express these in clear messaging. Buyers trust platforms that provide secure and hassle-free transactions.

Issue 4: Gaining Visibility in a Crowded Market

Utilizing SEO tools and analytics software can help you understand historic and current market trends, current keyword effectiveness, and also competitor strategies—so that you can keep up. 

These insights allow for optimized content and advertising that attract more traffic to your site versus drive them away. We also recommend monitoring and collecting customer reviews as a running history of your credibility. Encourage happy customers to leave feedback and then use it to reassure your new buyers.

With the right data, anyone can be a seller. Don’t believe us yet? Fill out the form below and we’d be happy to show you how we bridge the gap between data and sales.