If you've already done the keyword research and grasped the basics of SEO, you're well on your way to securing a commendable ranking in search engine results. However, it's crucial to note that an effective SEO strategy requires time to produce substantial results, which means patience. The good news? We've compiled expert advice to help you make the most of your time and maximize your SEO endeavors.

Below are five time-saving SEO tips for any company looking to optimize their website quickly and easily in order to be found by search engines. First, if you aren’t sure about the importance of SEO, read why it’s a deal breaker for your business and then come back to these tips.

5 Expert SEO Tips That Save You Time 

1. Focus on Expertise, Authority, and Trust (E-A-T). Developing a strong E-A-T profile will boost your brand's online reputation, foster customer loyalty, and ultimately lead to better SEO performance in the short term and the long run.
   
   ✓ Expertise demonstrates specialized knowledge.
   ✓ Authority shows leadership in your field.
   ✓ Trust comes from a secure, reliable, and user-friendly site.Pro tip: Help your E-A-T score by setting up a Google Business Profile.
   
   If you don’t already have one, here’s why it’s an absolute must for your business and ranking. We also give you the lowdown on what to include and tips to manage your company’s presence on that platform.
   
   
2. Titles and Meta Descriptions. Crafting effective titles and keyword-rich meta descriptions is a fundamental aspect of SEO, one that should not be overlooked. These descriptions are the snippets of text that show when a page appears for users browsing search engines. Polishing these while sprinkling in keywords will only help potential customers find your website.
   
   Pro tip: This effort is even more effective when you craft SEO-friendly content to accompany those compelling headlines.
   
   
3. Image Alt Tags and Schema Markup. Image alt tags help search engines understand the content of an image, while schema markup helps search engines better understand the context of a website and its content. Both of these SEO tactics help your website appear higher in the SERPs.More on schema markup: Schema markup is a type of code that you put on your website to help search engines provide more informative results for users. Think of it like a translator for search engines; it explains what your data means, not just what it says.

   For example, the word "Avatar" on your website could refer to the successful movie, or it could refer to a user's digital profile or representation in a game. Schema markup helps search engine algorithms distinguish between these meanings and display the most relevant results for users. It can also lead to richer snippets shown in search engines results.

4. Make Sure You’re Indexed. Only indexed sites appear in Google search results. You can check if your site is indexed by typing "site:yourwebsite.com" into Google's search bar. If your site appears in the results, it's indexed. This is how you verify that your website isn't blocked by search engine crawlers, increasing your chances of obtaining a higher ranking. You can do also improve crawlability by:
   
   ✓ Making sure all content is reachable via hyperlinks.
   ✓ Checking alt text for images and other non-text content.
   ✓ Providing closed captions and transcripts on videos.
   ✓ Using good heading structure.
   ✓ Providing a unique, descriptive page title.
   ✓ Ensuring color contrast for readability.
   
   
5. Add Fresh Content. Updating your content and consistently adding fresh information to your website shows search engines that your resources are relevant for its users. This also establishes you as a competitor within your industry (boosting your E-A-T score!).

No matter where you are in your SEO journey, remember that this is a long-term investment, but these time-saving tips can help streamline the process and get you closer to achieving your SEO goals. Stay patient, stay consistent, and watch your online visibility grow.

If you're ready to take the guesswork out of SEO and start driving meaningful results for your company, we're here to help. Fill out the form below to get a custom SEO plan tailored to your business goals and needs.